PEPSI x EVERTON
PEPSI x EVERTON
CREATIVE /ART DIRECTOR
PEPSI x EVERTON
When Pepsi signed on as the new official pouring partner at Hill Dickinson for Everton, they didn’t want a quiet announcement. They wanted impact. Noise. A moment. So they came to us with one clear ask: make it land big on social- and make sure fans felt it in their feed. So, we did just that.
EVERTONNNNN
We tapped into a very real Scouse truth: “chicken and a can of Coke” isn’t an actual combo- it’s just a cheat code for nailing the accent. So we flipped the joke on its head and served fans something they could actually get behind: chicken and a can of Pepsi- a pairing as authentic as it gets.
And social thought the announcement was proper sound.
