We leaned into Marmite’s famously love-it-or-hate-it flavour with a concept called The Love Hate Debate. From that, we created the Polaris Inn. A one-day pop-up packed with games, challenges, and strong opinions, hosted by none other than Chris Taylor and Barry from Eastenders. The content? Short, snackable, and full of flavour- just like the product. It stirred up exactly the kind of fun, chaotic energy you want when you're debating Marmite in a pub.