BEATS BY DRE
BEATS BY DRE
CREATIVE LEAD
BEATS BY DRE x WORLD CUP
To build buzz ahead of the 2022 World Cup, Beats brought us in to make Fit Pro headphones the go-to for Gen Z. The idea? Show how top players shut out the noise and stay locked in.
We produced over 100 pieces of content- slick GIFs, mad visuals, and snappy short-form videos- featuring stars like Alessia Russo, Bukayo Saka, Kingsley Coman, Serge Gnabry, and Ritsu Dōan. Everything was designed to speak Gen Z’s language and move fast on social, running across Beats and player channels. The results? 117M+ impressions, 35M+ views, and 1.2M+ engagements- most of it organic. Beats didn’t just show up for the World Cup- they made themselves heard.
