BEATS BY DRE
BEATS BY DRE
CREATIVE LEAD/ART DIRECTOR
BEATS BY DRE x WORLD CUP
Ahead of the 2022 World Cup, Beats brought us in to make Fit Pro the go-to headphones for Gen Z. The idea was simple: show how the world’s biggest ballers block out the noise and stay locked in- while inviting our audience to get on the hype.
We produced over 100 pieces of content- slick GIFs, mad visuals, and snappy short-form videos- starring the likes of Alessia Russo, Bukayo Saka, Kingsley Coman, Serge Gnabry, and Ritsu Dōan. Every asset was built to speak Gen Z’s language and move fast on social, running across both Beats and player channels.
Alongside art directing and creating design assets for our social team, my work was featured across talent channels to introduce their collab with the brand-helping launch the partnership with serious style.
The results speak for themselves: 117M+ impressions, 35M+ views, and 1.2M+ engagements-most of it organic. Beats didn’t just show up for the World Cup- they made themselves heard.
