KFC
KFC
JUNIOR CREATIVE
KFC x WORLD CUP
KFC wanted a piece of the finger lickin’ footy action. So we ran a War Room for the whole tournament- serving up real-time content that kept social buzzing for the full 90, even when the match itself was a bit meh.
And when the final whistle blew? KFC had racked up some serious wins of its own.
Across 13 live-tweeted matches, our War Room dished out hot takes, spicy memes, and banter that kept fans entertained- even when the football was a bit sh*t. Twitter was our main stage, but Instagram Stories kept the heat up with formats like Milestone Moments, The People’s Pundit, and The Ultimate Match-Up- each one tying KFC Delivery to the biggest moments on and off the pitch.
The result? Over 38 million impressions, a 62% boost in engagement, and fans calling KFC “the best brand on the timeline.” We didn’t just jump on the football hype- we stayed in the game for the full 90.
