With the 2022 World Cup serving up big moments on and off the pitch, we cooked up a reactive social campaign that made KFC part of the conversation.

We live-tweeted 13 key matches from our very own game-day war room- serving hot takes, spicy memes, and fan banter in real time. Twitter was our main stage, where we leaned into KFC’s cheeky tone to ride the highs, lows, and VAR drama with fans.

On Instagram, we kept things playful with custom Story formats like Milestone Moments, The People’s Pundit, and The Ultimate Match-up- all designed to tie KFC to the biggest football moments and drive home that KFC Delivery is there when the game’s on.