CREATIVE
When LinkedIn UK set out to connect with Gen Z career starters on TikTok, we flipped the brand’s usual corporate vibe on its head. The creative brought British humour and real talk about the workplace front and centre, making career advice relatable and engaging.
Partnering with career experts like Holly Morris, the content delivered practical tips that resonated with young professionals navigating the early stages of their careers. The campaign sparked genuine conversations, with community comments fueling ongoing discussions on everything from office introverts to workplace challenges.
LinkedIn UK showed up with a fresh voice- one that made sense to a whole new generation.
