Featuring twelve creators- including @emmasrectangle, @__formz, @yo.its.yombo, and @lukevernon- the campaign brings to life the styles, energy, and vibes of our tastemaking cast alongside Pepsi MAX’s flavour range, across a through-the-line media plan.

With TV, nationwide OOH, a wide range of organic social and creator assets, plus experiential activity rolling out through the summer, the campaign is just getting started.