PEPSI TREATS
PEPSI TREATS
CREATIVE
PEPSI TREATS: TREATS ARCADE
With two new flavours to launch, Pepsi passed us the tokens and we hit play. Bringing Strawberries & Cream and Cream Soda to life, we built the Pepsi Treats Arcade- a sweet, retro world and the perfect home for our custom character collectibles.
We led creative ideation for the launch event, crafted scroll-stopping social moments, and captured the arcade in all its glory through photography. From concept to character, every detail was carefully considered-including plushie designs shaped by our team (and plenty of taste testing).
