PEPSI FOOTBALL (EUROS)
PEPSI FOOTBALL (EUROS)
CREATIVE
PEPSI X WOMEN’S EUROS
With the 2025 Euros on the horizon, Pepsi handed us the ball - and we ran with it. Tapping into WFB’s one-of-a-kind culture, we lined up a squad of familiar faces to fire up a whole new wave of fans ahead of the tournament.
THE PEPSI FAN PLAYBOOK
The concept? Drop the ultimate guide for a new wave of women’s football fans- just in time for the EUROS. We cooked up a punchy social-first series that shows what WFB fandom really looks like. Packed with attitude, it’s made to welcome newcomers, hype the culture, and hand fans the green light to go all in.
Across three scroll-stopping episodes, we break it all down- from chants to fit checks. Think of it as the unofficial official playbook for the world of WFB. See EP1, EP2 and 3 below.
EP1: LOOK LIKE A FAN
EP3: CHEER LIKE A FAN
EP2: CREATE LIKE A FAN
Alongside videography, we captured statics to be used across social content and physical print ⬇️
