PEPSI FOOTBALL (EUROS)
PEPSI FOOTBALL (EUROS)
CREATIVE
PEPSI X WOMEN’S EUROS: THE PEPSI PLAYBOOK
With the 2025 Euros on the horizon, Pepsi handed us the ball- and we ran with it. Tapping into WFB’s unique culture, we lined up a squad of familiar faces to fire up a whole new wave of fans ahead of the tournament.
We dropped the ultimate guide for a new generation of women’s football fans- just in time for the Euros. We cooked up a punchy, social-first series that shows what WFB fandom really looks like. Packed with attitude, it’s designed to welcome newcomers, hype the culture, and give fans the green light to go all in.
Across three scroll-stopping episodes, we break it all down- from chants to fit checks. Think of it as the unofficial official playbook for the world of WFB. See EP1, EP2, and EP3 below.
EP1: LOOK LIKE A FAN
EP3: CHEER LIKE A FAN
Alongside videography, we captured statics to use across social and physical print ⬇️
EP2: CREATE LIKE A FAN
