PUMA FOOTBALL
PUMA FOOTBALL
CREATIVE LEAD/ART DIRECTOR
PUMA X MANCHESTER CITY: NIGHT OF THE BLUE MOON
Ahead of Man City securing yet another trophy, PUMA came to us with a surprising challenge, success fatigue. With fans less fired up than usual, our job was to reignite the magic- and make their latest Premier League title feel like a true blockbuster.
So we brought the blue moon back to life- literally. In partnership with Manchester City and PUMA Football, we created a cinematic hero film showing it rising over the Etihad, marking the title win in dramatic style. We teased, launched, and sustained the moment across socials, building hype like a movie release.
Kyle Walker helped push the campaign to 31.5M+ followers, while we teamed up with @thesportingpress to create film-inspired poster art that captured the scale of the celebration.
We even designed the official champions T-shirt- worn by players and fans during the parade and shared across the world. Football met Hollywood, with City at centre stage.
COVERAGE SO FAR:
South Africa: TFG Sports Club
Kickoff.com
Soccer Laduma
Keu Frank
Sports Headlines
On the Pitch
Diskifans
ESPN
PRODUCTION:
Drones: Celestial Drones,
Director: John Hopkins
Producer: Barry Hughes, Mandy Wang
Music: GAS music; Gary Hilton, Greg Owens
Creatives: Alicia Pryzsieniak, Ben Harris, Calum MacLeod and David Feldman
Graphic Design: The Sporting Press