PUMA FOOTBALL
PUMA FOOTBALL
CREATIVE LEAD
PUMA X MANCHESTER CITY: NIGHT OF THE BLUE MOON
Ahead of Man City securing yet another trophy, PUMA asked us to help tackle a surprising challenge- success fatigue. With fans less fired up than usual, our job was to reignite the magic and make their latest Premier League title feel like a blockbuster moment.
Working with Manchester City and PUMA Football, we brought the blue moon back to life- literally. A cinematic hero film showed it rising over the Etihad, marking the title win in dramatic style. We teased, launched, and sustained the moment across socials, building hype like a movie release.
Kyle Walker helped push it to 31.5M+ followers, while we partnered with @thesportingpress to create film-inspired poster art that captured the scale of the celebration.
We even designed the official champions T-shirt, worn by players and fans alike during the title parade and shared across the world. Football meets Hollywood- with City at centre stage.
COVERAGE SO FAR:
South Africa: TFG Sports Club
Kickoff.com
Soccer Laduma
Keu Frank
Sports Headlines
On the Pitch
Diskifans
ESPN
PRODUCTION:
Drones: Celestial Drones,
Director: John Hopkins
Producer: Barry Hughes, Mandy Wang
Music: GAS music; Gary Hilton, Greg Owens
Creatives: Alicia Pryzsieniak, Ben Harris, Calum MacLeod and David Feldman
Graphic Design: The Sporting Press