TEAM X44
TEAM X44
CREATIVE LEAD
X44 SOCIAL BUILD: SOCIAL RE-VAMP
As X44 joined the Extreme E circuit, our task was to help the team stand out- building a social identity that could educate, entertain, and engage fans, all while driving home their mission around sustainability.
With limited visibility to start, we focused on creating scroll-stopping content that told the X44 story and brought their environmental impact to life.
We designed a full social toolkit- borders, overlays, and custom templates- to give their channels a consistent, polished look. From remote race locations to behind-the-scenes moments with the drivers, we crafted bespoke assets that championed both performance and purpose.
The ultimate goal? Secure their first-ever sustainability award. And they did just that.
