TEAM X44
TEAM X44
CREATIVE LEAD/ART DIRECTOR
X44 SOCIAL BUILD: SOCIAL RE-VAMP
As X44 joined the Extreme E circuit, our task was to help the team stand out- building a social identity that could educate, entertain, and engage fans, while spotlighting their mission around sustainability.
With limited visibility at the start, we focused on scroll-stopping content that told the X44 story and brought their environmental impact to life.
We created a full social toolkit- borders, overlays, and custom templates- to give their channels a consistent, polished look. From remote race locations to behind-the-scenes moments with the drivers, we crafted bespoke assets that championed both performance and purpose..
And in a champion’s outcome, we went on to secure their first-ever sustainability award.
